American Eagle Outfitters
The Turnaround — Knits, Sweaters & Fleece
Led design across an approximately $500M category, helping fleece, knits and sweaters become the #1, #2 and #3 departments in Women’s Tops — by rebuilding the people, standards and systems beneath the product, not just the product itself.
At American Eagle Outfitters, I led high-volume women's product categories while helping shape the creative environment around the work.
My impact extended beyond the product itself — building and developing teams, establishing clarity across functions, protecting creative workloads and creating stronger alignment between Design, Merchandising, Production and Operations.
Known internally for a strong leadership presence, clear direction and a low-ego approach to collaboration, I became a trusted cross-functional partner — balancing creative ambition with the realities of a large, fast-moving global business.
The result was not only stronger product execution, but stronger ways of working: teams with greater clarity, healthier collaboration and the structure needed to perform at their best.
01
An exclusive sport-heritage collaboration between American Eagle and Umbro. I led the women's side — knits, fleece and sweaters — directing silhouette and colour, partnering with the graphics team to carry the football-club graphics across every style, owning the fit throughout, and presenting the collection to leadership to steer it to market.
02
A summer capsule in red, white and blue, reworked to feel current rather than novelty. I led the sweater story end to end — directing silhouette, colour, artwork, yarn development, and the stitch and tension of every piece, with the design, production and technical teams.
03
A Pride capsule made to be worn and meant, in rainbow knits and easy summer styles. I led the sweater story end to end — directing silhouette, colour, artwork, yarn development, and the stitch and tension of every piece, with the design, production and technical teams.
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